The Prism

A mobile, three-sided LED advertising medium that turns a city street into your campaign.

Three sides, full motion, no blind spot

The Prism carries full-motion video on three LED faces, so wherever a person is standing, your campaign is facing them. It is built to be watched, not glanced at, and holds attention in a way a static panel cannot.

  • Bright, high-resolution LED on three sides
  • Video and motion-led creative, not static print
  • Designed to be filmed and shared
The Prism lit up at night

Mobile, not fixed

A billboard waits for footfall. The Prism drives to it. Across a day it rotates between prime spots in a district, so one campaign is seen across several high-traffic locations rather than a single pitch. It can be routed to a mall, an event or your own store opening.

  • Several prime locations per campaign day
  • Routed to the districts and moments that matter
  • Follows the crowd through the day
Hong Kong at night
The spec

What a campaign delivers.

Every package runs a 15-second ad in rotation on all three screens, 7 days a week. The Prism operates daily from 12:00 to 20:30, which is around 1,764 plays per campaign, routed through the highest-footfall districts in Hong Kong.

Play counts follow the daily operating schedule in each district.

See the Prism on your campaign

Reserve a window, or talk to us about routing the Prism around your launch or peak-season push.

Reserve a campaign windowTalk to us