The Prism runs through three of the busiest shopping districts in Hong Kong, moving to the crowd rather than waiting for it. Each campaign operates daily from 12:00 to 20:30.
Dense, fast-moving streets and one of the highest footfall retail zones in the city, busy from midday into the night.
Prime shopping and flagship-store territory on Hong Kong Island, with strong weekend and evening crowds.
The tourist and retail heart of Kowloon, with heavy afternoon and evening footfall along the main streets.
Figures are estimated daily traffic for each district and are indicative. They are not a guarantee of impressions, and pedestrian-only counts are not available.
Because the Prism moves, a single day's run reaches more than one location. It rotates between prime positions within the district through the day, following the build of footfall from afternoon into the evening, so your campaign is seen by fresh crowds in each spot.
Routes are planned per campaign to put your brand where the crowd is at the right time of day.
Reserve a window, or ask us about routing for a specific district or event.