Out-of-home advertising, Hong Kong

Put your brand on the streets of Hong Kong.

The Prism is a mobile, three-sided LED advertising medium that carries your campaign through the busiest shopping districts, at street level where people decide where to spend.

3
Sided LED, full motion
1,764
Plays per campaign
3
Prime districts
4
Peak retail windows

Not a billboard. A moving spectacle.

Fixed panels wait for an audience. The Prism goes to one. It drives full-motion video on three sides through Mong Kok, Causeway Bay and Tsim Sha Tsui, then routes to the next prime spot, so a single campaign is seen across several locations in a day.

  • Three sides, no blind spot, impossible to scroll past
  • Routed to the districts, events and openings that matter
  • A spectacle people stop and film, so it carries onto social
The Prism lit up on a Hong Kong street at night
Why the Prism

Built for brands that want to be seen, then bought.

Goes to the crowd

  • Mobile, not fixed: it goes to the busiest districts
  • Several prime locations per campaign
  • Routes to malls, events, even your own stores

Gets noticed

  • Full-motion video, not static print
  • Three sides, no blind spot
  • Stops people and spills onto social

Easy to buy and run

  • One flat price for the whole week
  • Turnkey routing, operation and production
  • Fast in-house production for tight windows

Built to sell

  • On the street at peak buying intent
  • A QR code or promo turns views into footfall
  • Reinforces your digital and social push
Coverage

Three of Hong Kong's busiest shopping districts.

Mong Kok

220,000
Estimated daily traffic

Dense, fast-moving streets and one of the highest footfall retail zones in the city.

Causeway Bay

180,000
Estimated daily traffic

Prime shopping and flagship-store territory on Hong Kong Island.

Tsim Sha Tsui

180,000
Estimated daily traffic

Tourist and retail heart of Kowloon, busy from afternoon into the evening.

Figures are estimated daily traffic for each district and are indicative, not a guarantee of impressions.

Campaign windows

Reserve the moments that move retail.

Campaigns are built around the four peak retail windows of the year. Each runs for a full week across all three screens.

Singles' Day

5 to 11 Nov 2026
HK$120,000 / window

Black Friday

21 to 27 Nov 2026
HK$120,000 / window

Christmas

18 to 24 Dec 2026
HK$120,000 / window

Chinese New Year

30 Jan to 5 Feb 2027
HK$120,000 / window

Take all four windows for HK$400,000

Reserve the full peak season and save against booking each window on its own.

SAVE HK$80,000Reserve a window
The Prism on a busy Hong Kong street

Ready to take the street?

Reserve a campaign window, or talk to us about routing the Prism around your launch, opening or peak-season push.